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The print on demand service has changed the economics of small quantity printing, making it possible for books with low and uncertain demand to be profitably produced.

Print On Demand Stigma

Print On Demand StigmaCurrently, the print on demand service has changed the economics of small quantity printing, making it possible for books with low and uncertain demand to be profitably produced. This makes it easy and simple to produce books one or two at a time or in small lots, rather than in larger print runs of several hundred or several thousand.However, aside from its good intention service, there are criticisms against this print on demand service that is offered by some print on demand publishers. Some of the reasons are: Inadequate selectivity Inadequate editing High cover prices Short discounts Nonreturnability Minimal marketing and distribution Other nonstandard practicesAs we all know not all print on demand publisher utilizes these practices. But sad to say, there is still a great number of printing companies who does these practice. Together with the aggressive policies and poor quality offerings of print on demand service of some providers, this has tainted print on demand in general. Thats why many booksellers, reviewers, and readers are disturbed of these principles, even if the publisher is entirely professional.This print on demand stigma is the reason why some people think, that before signing a contract with a print on demand publisher, they need to carefully weight their options because it can make marketing extremely difficult.If you are a new writer that is trying to establish a career, a print on demand service is perhaps not a good choice for you. As noted above, it's widely associated with vanity publishing; it's not likely a book published this way will be considered a professional credit. Nor is publishing with a printing on demand service likely, as some authors hope, to provide a stepping stone to conventional publication.As stated above, not all print on demand publisher is utilizing the above statement practices. There are also more printing companies that are offering a true print on demand service. The only thing you must do is to be very careful in choosing the right printing company. Here is some list of tips to help you evaluate your selected printing company that offers a print on demand service. First is to check if there is a fee. Many companies can't afford to pay advances, but they don't ask for money. A fee, no matter where you encounter it in the publishing process, is a sign of a vanity operation, or of a publishing service. Second, is there an advance? An advance, even of just a few hundred dollars, is a sign of a professional operation. Third, check how long has the publisher been in business, and has it actually published any books? Are the books professionally-produced and of good physical quality? Is the pricing reasonable? Does the publisher accept returns? Are the books reviewed in professional venues Is there bookstore presence? Can you order the publisher's books in a bricks-and-mortar bookstore? What's the focus of the publisher's website? Is the contract standard? Is the publisher forthcoming?If the publisher you choose refuses to answer the stated above information, you know now that is a publisher to avoid. Be wise!

You Can Write Ads Too

You Can Write Ads Too

The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind. If you are in the business of Internet marketing, you probably read many advertisements each week. If you have the desire to improve your ad writing abilities, take the time and look at other ads. Don't just skim over them and dismiss them. Actually take the time and study which ads grab your attention. Take those that are appealing and copy them to a file. Set aside some time and look at those ads that caught your attention. Look at each individual ad and see what part of that ad grabbed your attention. Make a list of the points that were appealing to you and things that you feel would catch the attention of others. Now that you have identified some things that you believe made these ads successful, it is time to use that information for your own benefit. At first, substitute your product or advertising information in some of the ads that you like. Then start making small variations to these ads to make them original. Keep working in this fashion and pretty soon, you will be thinking up your own variations and original ads that will sound catch as well. This is one way to get the creative juices flowing. Most people have a difficult time getting new ideas for ads. Using other successful or appealing ads as a guideline, can sometimes get you over the hump and started towards writing your own successful ads. Don't just substitute your product or business idea into another ad and leave it at that, make it your own work. Advertising is such an important part of your online business, so spend some time and work on your ad writing abilities. With a little practice, you will be amazed at the thoughts that start flowing.

Getting More Customers

Getting More Customers

Surveys show that 85% of success in life relates to your communication, human relations skills, and "emotional intelligence.Joe Batten, an American motivational speaker said: "Before you tell, ask; before you talk, listen; after you listen, relate; and always show that you care. When you can translate care, people will want to do business with you and details will not get in the way."From a business viewpoint you also have to build relationships and get customers to trust you. To do that you have to:1. Be ReliableDo what you say you're going to do.Do it when you say you're going to do it.Do it right the first time.Get it done on time.Under promise and over deliver.2. Be ResponsiveBe availableBe accessibleBe willingBe helpfulBe informative3. Solve problemsSolve customers unique problems and they will continue to be your customer. Put yourself in the customer's shoes and feel what they feel.Does this mean that all your marketing and advertising needs to be touchy feely?No. You can still create calls to action that increase sales whilst observing all these principles.For example:Tell them about a price increase!People want a 'good deal'. If prices are going up on a specific date, let your customers know. They'll want to buy before the price increases.Offer a trial periodTrial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial / introductory period.Offer a GuaranteePeople want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.Offer free extrasBuy X and receive Y. This works with a whole range of products and services. Be sure to include an end date on your offer. This politely urges people to take advantage of your offer before time runs out. Give a deadline for ordering. Order by the 10th and receive.... That way, your customers know they only have a limited time to respond and they won't fall victim to the "I'll do it later" syndrome.Offer a FREE giftAs an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond or walk through your doors.Offer an upgradeOne simple line can boost your sales. "Order within 10 days and we'll upgrade you to ......."Whatever you offer be sure to include action phrases:* Call Now* 24 Hours a Day* Mail today in the prepaid envelope* Fax your response card.Business success also relates to communication, human relations skills, and "emotional intelligence, but in a business context.

Tip To Increase Sales By Word Of Mouth Publicity With Promotional Toll Free Prepaid Phone Card Giveaway Online

Tip To Increase Sales By Word Of Mouth Publicity  With Promotional Toll Free Prepaid Phone Card Giveaway Online

What keeps you up at night?Its a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. Thats 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, youre probably getting a better nights sleep than most.If not, youre probably tossing and turning, thinking about ways to increase web site sales. You might think you have already tried every little conversion rate optimization tip or trick. Do you have a strong Call to Action benefit? Have you ever tested different messaging with tools such as split A/B landing page optimization? The web is always changing. Unless you are sure that there is no room for improvement, its clearly time to consider how you can take your website to the next level to increase online sales with a value added promotional benefit.1. Bait your prospects with the right cheese.Online shoppers are more sophisticated today. You should assume that your prospects will evaluate three to four competitors before deciding to purchase. You need to stand out and provide the right bait to get your prospects to stop and buy at your site, rather than move on to a competitor.. In some cases, merchants need to find a special kind of cheese that will get the mouse to click on certain shipping options or up-sells. Getting creative in what bait you use is what will increase conversion rates if you know what type of cheese will make that mouse click.2. Create a value-added offer.Sometimes you need to go beyond your product line to find a potential partner that could benefit from a cross promotion. Some gift items can be presented as bonus offerings that would bring a high perceived added value, such as. Free prepaid phone card giveaway with a volume discount. Such an item could even be co-branded as a special value-added thank you gift.3. Offer free gifts that creates buzz with word of mouth publicityThink of a gift or promotional item that prospects will keep on them at all times such as inside their purse or wallet. Giving this item away is what creates the word of mouth publicity buzz for increased buzz, brand awareness, and ultimately more Internet sales. The example of a free co-branded phone card giveaway is a great way to get your customers to carry your brand at all times and increase repeat orders and referrals. Gifts like free prepaid phone cards are especially effective because they are designed for repeated use. As a result, the customer will be exposed to your brand for the seven plus times experts say are necessary before a prospect is ready to convert to a sale or reorder. Its also likely to more than carry its weight in word of mouth publicity for referrals.5. Create a personalized benefitAlways look for ways to personalize your offer. Instead of we or I. talk to the customer individually as you. Make your prospects feel special, elite and make it personal in any way possible when giving away a value added benefit. Personalize your gift when possible and find a partner with whom you could cross promote a co-branded personalized items.6. Give away a high perceived value item:Offering something for FREE is always nice. But the word free can carry negative connotations. You always want to keep the perceived value of any gift or offer high.Example:Get a free prepaid phone card online with your order todayVs.Receive a complimentary prepaid phone card worth more than 1 hour of free calling to the U.S. and many other countries as a personal thank you gift for your order today.Grab your prospects today, and give them an incentive to buy on your site. Now its time for you to find your special cheese that will get your prospects mouse to click on your personalized high perceived-value benefit.

The Best Way To Save Money On Advertising - Target Locally

Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches.Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to.Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and ezines are far, far lower than advertising your business on traditional media like TV or newspapers. For what one TV commercial would cost, I can advertise a business extensively for weeks, even months.But, as I'm sure you've realized by now, the Internet is no magic advertising medium. Just as often as with anywhere else, your ad can pull less than expected response. The problem is with lack of targeting.If most or all of your customers live in the geographical area of your store, using a search engine to reach people all over the world doesn't make much sense. You can consider your money wasted when somebody who will NEVER walk into your store reads your ad.The solution is to advertise on sites or ezines that reach YOUR customers at a very high rate. This could be a local site that provides sports scores for dozens of local sports teams. Or a site that lists a great many local building contractors. Very specific information needed by people in YOUR area will draw just the kind of local crowd you can capitalize on.We're seeing a sudden rise of local pay-per-click search engines. These use the same popular technology as Google and Overture, but limit their reach to businesses in a particular city, state, or region.Often these local pay-per-click sites have very low rates, a little as one cent per click. Many offer as many as 1,000 free clicks to any business that signs up. Be sure to check if the pay-per-click site has plenty of businesses listed in their database. An empty site won't attract many visitors and you may not reach enough audience to have any effect on your sales. Also watch for a pay-per-click that is promoting in your area. If they are visible to you, they are probably getting the attention of lots of your customers.

Twelve Tips to Make 'Moments of Truth" Count

Peoples impressions are a result of accumulated experiences or moments of truth that the world has with your organization over time. Everything you (and those you manage) do sends a message, impacts your brand image, and is PR for better or worse. These moments of truth include things like how youHandle the recruitment and hiring process, including unsolicited resumes and employment inquiriesWelcome new staff into your organizationRamp-up, manage, and treat subcontractorsTreat vendors, suppliers, someone elses support staff and any receptionist or answering serviceUse voicemail and email what you actually say and writeRespond (or dont) to voice or e-messagesManage client expectations about what you can do and when you can deliverCommunicate bad news, handle conflict, or hold your ground on an unpopular policyAsk for what you need from a client, employee or vendorTake ownership for your role in a conflict, problem or mistake This gets especially tricky when youre managing others. Whether its staff, vendors, subcontractors, your boss or peersits one thing to manage your own behavior, quite another to manage moments of truth created by others.I recently ran across the following tough-love tips from Kelly Harman, CEO of The Harman Group (http://www.theharmangroup.com). Kelly takes an active approach to clearly define what she expects from contractors, staff and colleagues, and it pays off. Her feisty marketing firm is growing by leaps and bounds, fueled by happy clients and lots of good buzz about her firm. Here are Kellys tips (direct from the source!) for making sure you get the most from the people responsible for creating moments of truth for your organization: 1.Disagree with me. I come up with ideas all the time; some are better than others and some are perfectly awful. When I run one by you, and you dont think it will work, tell me why. I may not have looked at the idea from all angles, and I value your input. I may not agree with you, but Ill respect your opinion.2.Question my decisions. If I make a decision that you dont agree with or dont understand, then ask me why I made it. Ill take the time to explain my logic. You might still disagree with me, but at least youll understand why I made the decision.3.Dont come to me with problems. Dont run to me with a problem and expect me to fix it for you. Come to me with a problem and then tell me how you want to fix it. If it makes sense, well implement it. If I dont agree, Ill tell you why and then well work together to figure out a better solution.4.Tell me you want my job. Its great to be ambitious. I want you to covet my job. There is nothing wrong with clearly stating your goals. How else will anyone know how to help you? Ill give you more responsibility if I know what you want and if that means you want my job (or a position similar to mine someday) then my job is to help you get there.5.Tell me you dont want your job. You wont have fun unless you do something youre passionate about. Who wants to spend their working hours in a state of resignation or boredom? If you want to go to night school and study for a completely different career, Ill support you. Ill still expect 110% from you when you are here, but when I make my long-term plans; Ill take into consideration the fact that you may not be here to help me execute them. But Ill respect your dreams and your goals and I will do everything I can to help you achieve them.6.Tell me when you dont know something. Dont try and fake your way through something you dont know. It will only make me angry. If youre honest with me, Ill make the investment to educate you. After all, I hired you because I thought you could learn, not because I thought you knew everything already.7.Make bad decisions. Congratulations! At least you made one. Id rather see you make decisions that turn out wrong and learn from them than have you expect me to make every decision for you. I dont have time. A mistake isnt stupid unless you do it twice. 8.Act like you own the company. Before making a decision, spending a dime, talking to a customer - you get the idea pretend you own the company. As the owner, how would you behave? What would you spend? Knowing it would impact your own bottom line or the success of your company, would you act the same way or make the same decision? If the answer is yes, then you are on the right track.9.Dont expect me to pay for everything. I will pay for certain classes, but you need to have some skin in the game too. Read books, take classes, listen to tapes, what ever it takes. And dont just learn what you need to know to do your job today learn for the future. Just because you arent a manager now doesnt mean you shouldnt take management classes. Dont assume that you dont need accounting courses because youre not in the accounting department. Believe me, accounting and budgets are a big part of any managers job. If you want advice, come to me and Ill help you. Ill suggest classes, magazines to subscribe to, and books to buy. And - Ill remember.10.Confess. When you make a mistake, tell me immediately. The sooner I know, the sooner we can deal with it. Ive gone to my boss with my heart pounding, my palms sweating, and my voice shaky to confess a mistake I made. Its natural to be scared. What will save you is the fact that I immediately heard about it from you instead of someone else. 11.Take responsibility when it isnt your fault. If you are in charge of a project then ultimate responsibility belongs to you. I dont want to hear a long litany of excuses and explanations of how someone that reports to you failed to do something. I expect you to take full responsibility for the project. I know a lot more about whats going on than you think. And believe me, it works all the way up the management chain. If a project Im in charge of fails because you didnt do your job, do you think my client cares? The bottom line is that I am in charge, so Im the one who has to take responsibility, and you should too.12.Quit your job. If you think of what youre doing here as just a job, then quit. Come in on Monday and start your career. Agree? Disagree? Have some of your own wisdom to add? Let us know you can comment directly in this article now, if youre reading the e-version; if not, go to http://www.turningpointemarketing.com/Free_Resources/eArticles.html and give us your input there.

Summary

The print on demand service has changed the economics of small quantity printing, making it possible for books with low and uncertain demand to be profitably produced.